Google Adsense

 What are Content-Rich Sites and Why Have One? 

A content-rich site is one that has lots of informative

articles up at it, usually centered around a theme.  Most

sites can’t quite pull off being Wikipedia, so they specialize.

For instance, you could do a site for dog owners.  Possible

articles on that site would cover:

•  How to figure out what kind of dog you want

•  Where to get a dog

•  How to deal with a puppy

•  Life stages of a dog

•  House-training puppies

•  Dog training

•  What to feed dogs

•  Whether to get more than one dog

•  How to socialize dogs with other dogs and with

cats

•  Exercise needs of dogs

•  Training dogs to do tricks

•  Treating fleas

•  Common dog ailments and when to go to the

vet

•  Dog nutrition

•  Taking your dog on a trip

•  Getting a pet sitter or boarding your dog if you

don’t take him on a trip

The articles you’ll want to have on your site should

be short enough so that someone can read them in about

5 minutes.  This means you want to stick to articles of 250

to 750 words, with 300 to 600 words optimal.  To give you

an idea, a single page in a published novel has about 300

words.

Of course, your real purpose in putting up all these

nice little short articles and changing them out frequently

is not to just put information out into the world.  It is to

have a site that people will come back to so that they will

see the Google AdSense ads, and click on them, and then

you will get checks in the mail.

That’s a key point, so I’m going to repeat it:

The purpose of having a content-rich

website is to attract people to it, again and

again, so that they will see the ads and click

on them.

You might think it’s lots of cool graphics and colors

that make a site attractive to a visitor, but it’s really the

content.  In order to make money from Google AdSense,

you need to grasp that concept.  Believe me, you could run

a wonderful advertising campaign and develop all sorts of

viral marketing tools and attractive affiliate programs.

But unless your Website is content-rich, the traffic

spikes that you get for your efforts will only be temporary.

The very best way to attract and retain an online audience

is to provide content that’s useful, valuable, informative,

educational or just downright funny as hell or entertaining

in some way.

What does a content-rich website look like?  Here are

a few examples.