Google Adsense

 Am I Going to Make a Lot of Money Off of This? 

While we can’t guarantee results, of course, since a

lot of your success lies in your own hands, we wouldn’t

have written this book if we didn’t believe in the power of

Google AdSense.  A lot of webmasters are making a lot of

money off of AdSense, and there’s no reason you shouldn’t

be one of them.

The amount of money you can make with Google

AdSense mainly depends on what user needs your Website

fills. For instance, a site about women’s issues can make

some serious bucks on AdSense because of the high level

of competition for related keywords. 

The CPC (cost per click) is the amount you get paid

every time a user clicks on one of those ad banners.  CPC

rates for competitive keywords can be more than $1,

which translates directly to your site’s earning potential

within the program. 

However, if you’re in a less competitive market,

you’ll make less money that’s just a fact of life. Still, it’s

unusual to see anyone using Google AdSense report

earnings of less than an effective $1 CPM (cost per 1000

impressions), and the average runs in the range of $4-$5

CPM. Some people are making an effective CPM of $15 or

more with AdSense. Oh, and best yet, this is all after

Google takes its commission.

About that commission , commission is definitely one

thing is that’s a little bit ambiguous with AdSense. Google

doesn’t publicize it’s “cut”, and only displays the

publisher’s cut in proprietary member reports, so getting

good, accurate information on this has been difficult.

To date, comparisons of AdWords rates with AdSense

earnings add up to commissions of between 40% and

60%. People speculate all the time on user boards as to

why Google refuses to publish its commission rates, but no

one has the answer. It might have something to do with

legal reasons or it could just be that Google wants to

retain the ability to change rates without having to send

out an announcement about it each time, which costs

money.